[CONTEXT]
[ROLE]
[TIME]
[CONTRIBUTION]
Final Branding Credits: Vaibhav Yadav
Development Creadits: Ahamed Sabahir
Let's understand the brand
(i) Conception that the brand was novel
(ii) The lack of product build and effects is why there is very little presence
(iii) Inadequate product knowledge
(iv) Collaterals were not upto mark
[BRAND GOALS]
(i) Bring in cleaner water bodies
(ii) Ensure the product is deployed in polluted water bodies
(iii) Be on the forefront of this niche
(iv) Educate users about this treatment
Old website
Old logo
How I approached the project?
(i) Keeping the requirements & needs, I proposed 3 routes for the brand + website
(ii) The concurrent theme in the routes were business, people & environment, each route bringing emphasis to all three in a particular order
(iii) The chosen route was the one that tackled the environment first followed by the business
(iv) From there, brainstorming ideas, iterations and more came into play and translated into the branding and website we see
My explorations
My approach for the website
The goal with the website was to bring awareness and education through storytelling. Yes, you would say "Isn’t that a website is technically, narration via section", but the idea was to bring in engagement and build anticipation with facts.
Isn’t that what makes a good story, anticipation?
[RESEARCH]
To find and assess the market and what can we do to stand out. From here, I also tried to see what other brands that have the same vision but in other niches position themselves. This allows me to ideate better keeping in mind various details.
[IDEATION & DESIGN]
Post that, I began to work on the visuals, motions, interactions and possibilities of sections and how we can bring them out better.
I arrive at solutions through explorations over a linear process.
